For Brands and Retailers

Ethical brandsInformation for Brands, Designers and Retailers

At Good On You our aim is to make life easy for the shopper who wants to take account of her or his ethical preferences when they shop. We’ve started with clothing, footwear and accessories and will move on to other product categories like cosmetics and personal care in the future.

Right now our scope includes every clothing, footwear or accessory brand that a shopper can readily buy in Australia. But our priority is to list and rate:

  1. All 3,000 brands available in Australia’s top 100 shopping centres
  2. A good selection of particularly ethical fashion brands including brands not available in those shopping centres.

What’s on this page?

On this page you can find answers to the following questions and issues. To stay in touch you can sign up to receive the Good Edit and/or like us on Facebook.

  1. How does Good On You Rate Brands?
  2. Why is public information so important?
  3. What is the scope of the brands included in Good On You?
  4. You’ve listed my brand, but there’s no rating
  5. I think my brand should be included in Good On You
  6. I think another brand should be included in Good On You
  7. There’s a problem with the information that is listed about my brand
  8. We’re on a path to doing better on labour/environment/animals – how can we show this in Good On You?
  9. I have some feedback to make Good On You better
  10. I’m a retailer that stocks well rated brands. Can I promote them to your users?
  11. Can I advertise my brand on Good On You?
  12. Can you give advice about how I can improve the ethical performance of my brand?
  13. Who is behind Good On You?
  14. I have another question …?

How does Good On You Rate Brands?

Brands are rated based on their performance in three key areas: labour rights, environment and animal protection. Our rating system rewards companies who are taking specific, targeted steps to minimise harm in their supply chain. More information on how we rate can be found here.

Good On You brand ratings are based on publically available information. In rough order of priority we look at

  • Robust certifications and accreditations (Fair Trade, Ethical Clothing Australia, Fair Wear Foundation, GOTS)
  • Independent ethical brand rating research (Behind the Barcode, Rank A Brand and more) and participation in industry standard, multi-stakeholder initiatives (Bangladesh Fire and Safety Accord, Fur Free Pledge, Uzbek Cotton Pledge)
  • Specific, relevant public statements of the kind that would be in breach of misleading conduct laws if they were not true.

A full discussion of how we rate brands is here.

Why is public information so important?

Large numbers of consumers are interested in knowing how well brands do on the issues that matter to them, including social issues such as labour rights, environment and animal protection. (Nielson 2015,  Mobium 2015 etc).

Consumers have a right to know how their products impact on the issues they care about; in our view brands have a corresponding obligation to keep them informed. For us the best brands respond to the most important issues in their production processes and supply chain and tell people about what they’re doing. 

Our ratings focus on publicly available information for three reasons.

First we are not an auditing or accreditation body. We think that accreditation and certification schemes like Fair Trade, GOTS and Ethical Clothing Australia, and ranking projects like Behind the Barcode’s Australian Fashion Report, do a great job. Our job is to make their work more visible to consumers and easier to use. Therefore we don’t propose to replicate their work by auditing brands or checking private information.

Second, like most civil society organisations in this area, we believe that transparency is important. In particular we hope our work encourages brands to publish meaningful information for their customers and thus empower consumers to make their own decisions more easily.

Third is the question of resources. Certification and auditing bodies incur considerable costs and charge that back to the brands seeking certification. But certification is voluntary whereas consumers are likely to want information about every brand they may consider buying. It’s hard to imagine an independent third party having the resources to assess every brand available to consumers for free.

Just as we expect brands to improve, we expect the same of Good On You. We’re continually researching what Good On You users want to see in the app and in our rating system and exploring ways to make them better. We also undertake ongoing research and consultation with experts to determine the issues that distinguish the leading brands from the rest. Our current rating system is summarised here and set out in more detail here.

We do our best to explain how we rate brands and why a brand is rated as it is. Our vision is that a future version of Good On You will allow the user to click through to see every piece of information that has been taken into account, and then to create a personalised version of the brand rating that matches what is important to her or him.

Scope of Good On You’s brand listings

Shoppers want ethical rating information about any of the many thousand fashion brands that they might consider buying in store or online. Our priority is to list list and rate:

  • All the clothing, footwear and accessory brands available in the top 100 shopping centres in Australia (that’s about 3,000), plus;
  • A good selection of ‘ethical’ brands that are not available in those shopping centres (see I Think My Brand Should Be Included in Good On You below).

As of Good On You’s launch in November 2015 we have access to brand information for just under 1,000 clothing, footwear and accessory brands. We also have brand rating information for 2,000 cosmetic brands which will be added to a future version of Good On You.

You’ve listed my brand, but there’s no rating

We’ve put a priority on what we think are the most popular brands and those that are likely to be rated highly. We’re working on rating more brands, but if you think your brand should be rated as a priority please click here.

I think my brand should be listed in the Good On You app

Let us know–please use this form.

We’re particularly looking for brands that shoppers are looking for – the most popular brands in mainstream retailers plus particularly ethical brands. By this we mean brands that would rate  ‘Good’ or ‘Great’ overall on the Good On You brand rating system, or ‘Great’ on at least one of our three key dimensions –labour rights, environmental impact and animal protection.

I think another brand should be listed in the Good On You app

Your friend’s brand. A brand you love and know to be ethical or popular that isn’t already listed. Some other reason. Let us know–please use this form.

There’s a problem with the information listed about my brand

While we do our utmost to locate all relevant publicly available information to take into account in each brand rating, we acknowledge that it’s possible that in the time between research and publication details may change. If there are any specific factual errors in the information listed about your brand please get in touch immediately and we will respond as quickly as possible.

If you believe that specific, public information that fits under any of the above descriptions has been omitted from your rating, or if any information is otherwise out-dated we welcome you to submit that to us using this form.

We’re on a path to doing better on labour/environment/animals – how can we show this in Good On You?

Large numbers of consumers are interested in knowing how well brands do on theses issues: (Nielson 2015,  Mobium 2015 and more).

Consumers have a right to know how their products impact on the issues they care about; in our view brands have a corresponding obligation to keep them informed. Ethical brands address the most important issues in their production processes and supply chain and tell their customers, employees, investors and communities about what they’re doing. 

Good On You is no different. We’re continually researching what Good On You users want to see in the app and exploring ways to make it better. We also undertake ongoing research and consultation with experts to determine the issues that distinguish the leading brands from the rest. Our current rating system is summarised here and set out in more detail here.

For brands wanting to do better in an area we recommend they seek a relevant certification or accreditation themselves, or commit to sourcing from accredited suppliers. Relevant certifications and accreditations include Fairtrade, Ethical Clothing Australia, GOTS, Fairwear Foundation, SAI 8000, Oeko-tex STeP and Child Labour Free.

I have some feedback about how to make the Good On You app better

That’s great. Please let us know here.

I’m a retailer that stocks well rated brands. Can I promote them to your users?

We offer retailers that stock better rated brands several opportunities to promote those brands to users including:

  • displaying offers from the retailer to users viewing a particular brand in the app;
  • notifications to users that opt-in to promotional notifications;
  • affiliate listings for online sales.

Please contact us to find out more.

Can I advertise my brand on Good On You?

No. Good On You does not accept advertising form brands. We do however offer promotion opportunities for retailers that sell more ethical brands. This includes retail stores and online retailers for single brands. See the previous question.

Can you provide advice about improving the ethical performance of my brand?

If you are a designer or small brand early in your sustainability journey check out our Guide Ethical Fashion – A Guide for Independent Labels.

We do not provide specific advice for brands. There are a number of sources of detailed advice for small and medium brands. One potential source is Clean Cut Fashion, an organisation that provides information and resources to industry, designers and brands on how to make informed fashion choices. It was formed by a group of ethical and sustainable fashion advocates and fashion industry insiders, with deep experience and knowledge of the issues.

Good On You may be able to provide feedback on app usage that relates to your brand; if you are interested in exploring this, please get in touch.

Who is behind Good On You?

Our About page is a good place for more info.

I have feedback or another question …

We love questions and feedback.