Good On You’s Ethical Shopping Assistant

Take a stand when you shop

Ethical brand ratings, wherever you browse online

The Good On You Shopping Assistant provides ethical ratings for fashion, beauty and electronics brands on any website. Use it before you buy to help you choose brands that are doing the right thing on the issues you care about.

Most of us want to make informed shopping choices. We want to support brands that treat their workers fairly and buy from the companies making an effort to reduce their environmental footprint.

But the challenge is finding time to research which brands are genuinely protecting people and the planet in their supply chain – and which brands are just beating their chest about it.

Good news! Good On You is here to help.

The Good on You online shopping assistant is a free and simple add-on for your internet browser. It instantly provides the information you need to understand how a brand impacts on the issues that are important to you.

Now you can reward brands that are doing well – and easily avoid buying products that harm the things you care about.

At a glance

  • Works on any website
  • More than 1,300 brands in our database
  • Free, and easy to install / uninstall
  • Independent, trusted ratings
  • Automatically detects the brands you’re looking at
  • Displays a rating in the toolbar
  • Hover on the rating for more information
  • New brands added every week

Prefer to shop on our store? Browse 15,000 clothing, beauty and personal care products from 200 mainstream and niche brands, all rated for ethical performance.

Don’t use Chrome? We’re planning an Ethical Shopping Assistant for other browsers. Click here to tell us to which browser to focus on first.