This is an opinion piece by Megan Brosterman, co-founder of Victoria Road, a brand which discovers and supports designers and artisans in emerging markets who are creating modern, sophisticated fashion inspired by their vibrant cultures. Originally posted on Ecocult. You can read the whole article here.
Thousands of tonnes of garments wind up in landfills each year, many of them never worn.
And it’s not only the fast fashion mega-brands that are the culprits. The way today’s market works, there’s actually no way out of the cycle of waste if a brand wants to sell enough clothes to stay in business. Right?