Our Ethical Brand Ratings Explained

Our Ethical Brand Ratings Explained

How we rate brands 

Good On You ratings give you the power to make good choices – choices that reflect your commitment to doing better by people, the planet and the environment.

Our ambition is to provide a rating for every brand, so you can buy with confidence every time you shop. Our aim is to provide ethical ratings for the vast majority of clothing, footwear and accessory brands listed in the app. Most ratings also include detailed information and breakdowns for environment, labour and animals. We’re rating more brands every week.

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The issues we consider

People: we look at the impact across the supply chain including child labour, forced labour, worker safety, the right to association and paying a living wage.

The environment: includes direct and indirect impacts, considers climate change and energy efficiency, environmentally friendly materials, water use, hazardous chemicals, packaging and waste.

Animals: the use of fur and angora, whether ‘mulesing’ is associated with wool production, whether and how the brand uses leather.

Information sources

Good On You ratings build on the great work done by certification schemes and other independent rating projects.

The most reliable information about how a brand performs on an issue comes from certification schemes like Fair Trade, Ethical Clothing Australia and the Global Organic Textile Standard (GOTS). These schemes include independent audits. Unfortunately, only a small minority of brands offer certified products.

We also take into account information from a large number of specific issue certifications, NGO rating projects, multi-stakeholder agreements and industry initiatives. Here are some of the sources we look at

  • Fair Trade Certification
  • Ethical Clothing Australia Accreditation
  • Baptist World Aid – Behind the Barcode
  • Free to Work
  • Rank a Brand
  • Ethical Consumer Group – Shop Ethical Clothing
  • Ethical Trading Initiative
  • Fair Wear Foundation
  • The Bangladesh Fire and Safety Accord
  • Responsible Sourcing Network Uzbek Cotton Pledge
  • Business Social Compliance Initiative
  • Global Organic Textile Standard
  • Oeko-tex standards
  • Bluesign System
  • Greenpeace Detox
  • CDP (formerly the Carbon Disclosure Project)
  • The Better Cotton Initiative
  • Humane Society International Fur Free Pledge
  • PETA Angora Pledge

Finally, where an issue is not adequately covered by third party information, we consider the brand’s public statements. We only put weight on those statements where they meet certain conditions that increase their reliability and usefulness. In particular we look for statements that make relevant and specific claims which, if false, would breach misleading conduct laws.

Important notes

Good on you brand ratings are prepared in good faith based on information available from independent sources and information published by the brands themselves. We are not responsible for failing to pass on positive information that a brand has not made public, or for errors made in good faith. We welcome any questions or contributions in relation to a rating.

We strongly encourage brands to be fully transparent with their customers. We believe they should publish full details of their labour conditions, sourcing strategies, suppliers, and environmental and animal protection policies and impacts, and the labour, environment and animal expectations that they place on their suppliers. Your customers have a right to know!

More detail on the rating system

See here for further information on our current rating process.

The future

We want to make Good On You as useful as possible. Over the coming months we aim to a include ratings for all the clothing, footwear and accessories products that you can readily buy. Our future plans include:

  • extending our ratings to beauty/personal care products, and in due course electronics and other product categories.
  • improving the design of our rating system, the range of issues covered and the relative weighting given to each issue.
  • providing more detailed breakdowns for each brand rating.

Brand ratings are not set in stone. Ratings for a brand are likely to change if the company changes its policies or reporting practices, our ratings methodology evolves or any other new information comes to light.

We continue to conduct research and consultation to improve our brand rating system. We plan to publish a consultation paper on the next version of the rating system later in 2015.

Can you help us do better?

To achieve our goals we need more feedback and more resources! We welcome:

  • Feedback
  • Expert advice
  • Volunteers
  • Money to support our work – you can buy a small number of ethical products on our web site or make a donation.

See here for more details.

To report an error or request further details on a specific brand please contact us.

What do you think?

We’d love your feedback on any aspect of Good On You including our rating system.

More questions?

Check our FAQ or drop us a note.