We want to create a world where consumers’ choices drive businesses to be sustainable and fair. We know there are millions of consumers around the world who share our goal.
We want make it easy for anyone, anywhere, to shop to their values.
We want to help you find out how brands rate on the issues you care about, and discover new ethical brands that do better, so you can feel good and make a difference when you shop.
We’re starting with fashion–clothing, footwear and accessories–with other product categories to come in the future.
Good On You was founded by a group of people who are passionate about making it easier for consumers to act on their values.
Each week we work to rate new brands through our three key categories: people, the planet and animals. Our brand ratings are based on robust principles and independent data sources. Read more about how we rate brands. And on the Good Edit we publish 2-3 new articles with useful information for the conscious fashion shopper.
Our small staff team is supported by hundreds of volunteers who research ratings, write blog posts, assist with marketing and coding and much more. Our volunteers come from many different countries and all walks of life – from students to lawyers, journalists, human rights advocates and environmental experts. If you want to join them, see how you can get involved.
We began by talking to lots of people about how they shop and what was missing. They told us it is too hard to find our which brands are doing better on the issues the care about. In 2014 we launched the first version of the Good On You brand rating system – bringing together the work of many other organisations that were looking at part of the picture. It soon became clear that while our rating tool was useful, people wanted the information with them while they were shopping. So we decided to build the Good On You app.
We ran a successful crowdfunding campaign in July 2015 and in November 2015, launched the Good On You app in Australia. In our first week, we had over 10,000 downloads and more media than we could keep up with. It was clear; this is a product that people have been waiting for!
In August 2016 the App was launched successfully in New Zealand. We’re planning to launch in the US and Canada in early 2017.
The app has ratings for almost 1,000 fashion and accessory brands in Australia. Plus it helps you find new brands that match your values and send a message to brands urging them to do better or congratulating them.
We have done our best to accurately list which brands are available in which retail stores. But things change faster than we can keep up and from time to time brands displayed could be unavailable, available only in store, or only online. Click here to report an error.
Funding Good On You
Rating brands and promoting our work takes time and money. We’ve been supported by crowdfunding, volunteers and loans from our founders to date but we need to create a viable income stream to keep Good On You creating good.
The Good On You app includes appealing offers from retailers that sell brands that have earned a ‘Great’ or ‘Good’ rating – check the “Offers” tab, as well as “affiliate marketing” links to retailers web sites.
The Good On You blog does not include affiliate marketing links. All recommendations and comments are based on the author’s own opinion about the fashion or practical qualities of the product or brand. Good On You does include promoted posts that tell the story of ethical retailers rated Good or Great and the impact they are trying to have. These are clearly identified in the post.
Governance and Accountability
Good On You was created by Ethical Consumers Australia, a charity registered with the Australian Charities and Non for Profits Commission (ABN 93932463970). ECA is governed by a Management Committee comprising Catherine Eagle, Jenny Lovric, Catherine Raffaele, Ashley Russell and Gordon Renouf.
Good On You Pty Ltd is a social business owned by Ethical Consumers Australia, the Good On You founders (Gordon Renouf, Fayçal Fassi and Sandra Capponi), and Good On You staff. Good On You is seeking accreditation as a B Corporation.
Get the app
Get more information about the app here, or download it for iOS or Android–search Good On You in the App Store or on Google Play.
Collaborative Marketing for Brands and Stores
Good On You will fund its future operating costs through income from promoted retailer offers. Listings and offers are only accepted from retailers that sell brands rated Good or Great on the Good On You rating system (and that’s less than 20% of brands). Find out more about our collaborative marketing opportunities.
Our aim is to make Good On You as useful as possible. We’d love your help. You can:
- give us your feedback on the app
- report an error
- suggest a brand to include in the app or prioritise for ethical rating
- any other feedback or question
Have you got the app yet?
Supporters We Love
Good On You makes use of Zapier to connect apps we use, automate tasks and make the most of a small, busy team.
Made Together helped us design our app.
Jimmy Makes Things built the Good On You app.